… I always knew what I wanted. And as a little boy I preferred watching ads on TV over the actual programs. At the age of 16, I started as an intern at a graphic design studio, and by 18 I studied graphic design. In my early twenties, I finally got started at one of Düsseldorf’s major advertising agencies.

Having spent over 20 years on the agency side, I understand exactly how agencies think and work. I know how to brief creative partners, evaluate creative concepts, maintain high creative standards, and avoid unnecessary friction throughout the process.

Today, I would like to bring this broad experience into a new role – adding a valuable perspective, helping to strengthen and evolve brands.